HERO TOWN

Over half of Djeco's team works on creating new products: You will find no fancy marketing or sophisticated communication strategy at Djeco. Instead, the team spends all their time dreaming up beautiful toys, with over 1,000 products across three product lines (Toys and Games, Lifestyle, Art & Craft). With constant innovation, almost one new product is created every day at Djeco.

Djeco sets themselves apart by working closely with a community of artists from all over the world to develop beautifully designed workshop kits, toys & lifestyle items for your budding aesthete. Djeco products are unmistakable, characterized by the whimsical, fairytale-like quality of the illustrations that have become Djeco's signature over the last 70 years.

Quality and aesthetics may be essential to Djeco, but so are the practicalities of making and playing with our products. Every product is meticulously crafted with close attention to detail. Step-by-step booklets, little cards, decorative boxes and hints guide children through each activity, leading them to results that their family and friends will really love!