Free standard shipping for orders over $150

THE BETTER SALE NOW ON

Get $10 off orders over $100

Your cart

Your cart is empty

Continue shopping
THE BETTER SALE

15% Off 3 Items or More

Discount applies automatically at checkout

*Terms & Conditions apply.

Play Better.

Shop our selection of premium toys from around the world, curated for Play Value, Quality Craftmanship, Safety & Sustainability.

Shop now

Baby

Safe & tested toys for the littlest of little ones

Shop now

Art & Craft

Artist-designed art kits & tools for young & older kids

Shop now

Pretend Play

Our selection of toys for nurturing the imagination

Shop now

The Better Sale

Discount applies automatically at checkout

Get $10 Off Orders over $100

It's the best time of the year to shop Better.

Shop now

Spotlight on Sustainable Brands

100 COUNTING CUBES - UNIT LINK

100 COUNTING CUBES - UNIT LINK

PlanToys

$79.90

40 UNIT BLOCKS

40 UNIT BLOCKS

PlanToys

$39.90

5 COLORS VEGGIE SET

5 COLORS VEGGIE SET

PlanToys

$39.90

50 UNIT BLOCKS
Sold out

50 UNIT BLOCKS

PlanToys

$99.90

ANIMALS MATCHING

ANIMALS MATCHING

PlanToys

$29.90

ASSORTED FRUIT SET

ASSORTED FRUIT SET

PlanToys

$39.90

ASSORTED FRUITS & VEGETABLES

ASSORTED FRUITS & VEGETABLES

PlanToys

$45.90

ASSORTED VEGETABLE SET

ASSORTED VEGETABLE SET

PlanToys

$39.90

PlanToys

View all
3-D ACTIVITY QUILT AIKO & YUKI

3-D ACTIVITY QUILT AIKO & YUKI

Fehn

$169.90

3-D ACTIVITY QUILT OCTOPUS

3-D ACTIVITY QUILT OCTOPUS

Fehn

$169.90

ACTIVITY BALL HAPPY DINO

ACTIVITY BALL HAPPY DINO

Fehn

$39.90

ACTIVITY BAT WITH RING

ACTIVITY BAT WITH RING

Fehn

$35.90

ACTIVITY BUTTERFLY

ACTIVITY BUTTERFLY

Fehn

$35.90

ACTIVITY COMFORTER FOX DELUXE

ACTIVITY COMFORTER FOX DELUXE

Fehn

$39.90

ACTIVITY COMFORTER HARE

ACTIVITY COMFORTER HARE

Fehn

$29.90

ACTIVITY CUBE CHILDREN OF SEA

ACTIVITY CUBE CHILDREN OF SEA

Fehn

$35.90

Fehn

View all

Multi Award-Winning Ride-Ons

BEE RIDE-ON (L)

BEE RIDE-ON (L)

Wheely Bug

$129.90

BEE RIDE-ON (S)
Sold out

BEE RIDE-ON (S)

Wheely Bug

$119.90

COW RIDE-ON (L)
Sold out

COW RIDE-ON (L)

Wheely Bug

$129.90

COW RIDE-ON (S)
Sold out

COW RIDE-ON (S)

Wheely Bug

$119.90

LADYBUG RIDE-ON (L)
Sold out

LADYBUG RIDE-ON (L)

Wheely Bug

$129.90

LADYBUG RIDE-ON (S)
Sold out

LADYBUG RIDE-ON (S)

Wheely Bug

$119.90

MOUSE RIDE-ON (L)

MOUSE RIDE-ON (L)

Wheely Bug

$129.90

MOUSE RIDE-ON (S)

MOUSE RIDE-ON (S)

Wheely Bug

$119.90

Collection

View all

Get $10 off orders over $100

Shop Now

Our Picks

DANCING ALLIGATOR RAINBOW
Award Winner

DANCING ALLIGATOR RAINBOW

PlanToys

$39.90

5 COLORS VEGGIE SET

5 COLORS VEGGIE SET

PlanToys

$39.90

RAMP RACER

RAMP RACER

PlanToys

$79.90

ARTISTIC CRYSTAL - WATERY WAVES

ARTISTIC CRYSTAL - WATERY WAVES

Djeco

$24.90

ARTISTIC PLASTIC - KAWAII KEYRING

ARTISTIC PLASTIC - KAWAII KEYRING

Djeco

$24.90

INSPIRED BY - DESERT

INSPIRED BY - DESERT

Djeco

$29.90

MAGIC MALICIOUS

MAGIC MALICIOUS

Djeco

$59.90

INCREDIBILE MAGUS - 20 TRICKS

INCREDIBILE MAGUS - 20 TRICKS

Djeco

$79.90

FABULOSO MAGUS - 20 TRICKS

FABULOSO MAGUS - 20 TRICKS

Djeco

$89.90

MAGICAM

MAGICAM

Djeco

$89.90

EASY PAINTING FOR TODDLERS - SMALL DOTS

EASY PAINTING FOR TODDLERS - SMALL DOTS

Djeco

$29.90

MARIE'S PRETTY DRESSES

MARIE'S PRETTY DRESSES

Djeco

$29.90

2024 Award Winning Toys from PlanToys

The results are in: This year, PlanToys have won an array of awards - shop the best of the best.

2024 Award Winning Toys from PlanToys

The results are in: This year, PlanToys have won an array of awards - shop the best of the best.

DANCING ALLIGATOR

DANCING ALLIGATOR

$39.90
VICTORIAN DOLLHOUSE

VICTORIAN DOLLHOUSE

$449.00
WAUTOMOBILE-BLUE

WAUTOMOBILE-BLUE

$25.90
MINI GOLF FULL SET

MINI GOLF FULL SET

$49.90
DANCING ALLIGATOR

DANCING ALLIGATOR

$39.90
VICTORIAN DOLLHOUSE

VICTORIAN DOLLHOUSE

$449.00
WAUTOMOBILE-BLUE

WAUTOMOBILE-BLUE

$25.90
MINI GOLF FULL SET

MINI GOLF FULL SET

$49.90

50 years of Bobby Cars.

Use these sections to promote a particular feature with editorial photography.

Shop now

Learning through play from the start.

Shop Fehn

Shop by category

Art & Craft

Baby

Blocks & Construction

Early Learning

Games

Pretend Play

Ride-Ons & Vehicles

Puzzles

“The Better Toy Store stocks only good quality products that are suitable for young children. This will always be my choice store when shopping for my tiny loved ones.”

– Dino D.

“This is a wonderful place to shop. It has the best selection of toys available in Singapore both in terms of quality and variety and they are invitingly laid out and presented.”

– Vikas G.

“The Better Toy store has wonderfully magical toys for children and the service is absolutely outstanding! Friendly and caring staff that go the extra mile to help you find the perfect gift!”

– SF
The Better Sale is on!