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Play Better.

Shop our selection of premium toys from around the world, curated for Play Value, Quality Craftmanship, Safety & Sustainability.

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March Clearance!!!

Your favorite toys are on sale now!! Up to 20% off!!
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Shop by category

Art & Craft

Baby

Blocks & Construction

Early Learning

Games

Pretend Play

Ride-Ons & Vehicles

Puzzles

Baby

Safe & tested toys for the littlest of little ones

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Art & Craft

Artist-designed art kits & tools for young & older kids

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Pretend Play

Our selection of toys for nurturing the imagination

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Spotlight on Sustainable Brands

100 COUNTING CUBES - UNIT LINK
Sold out

100 COUNTING CUBES - UNIT LINK

PlanToys

$79.90

40 UNIT BLOCKS
Sold out

40 UNIT BLOCKS

PlanToys

$39.90

5 COLORS VEGGIE SET
Sold out

5 COLORS VEGGIE SET

PlanToys

$39.90

50 UNIT BLOCKS
Sold out

50 UNIT BLOCKS

PlanToys

$99.90

ANIMALS MATCHING

ANIMALS MATCHING

PlanToys

$29.90

ASSORTED FRUIT SET
Sold out

ASSORTED FRUIT SET

PlanToys

$39.90

ASSORTED FRUITS & VEGETABLES
Sold out

ASSORTED FRUITS & VEGETABLES

PlanToys

$45.90

ASSORTED VEGETABLE SET
Sold out

ASSORTED VEGETABLE SET

PlanToys

$39.90

PlanToys

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3-D ACTIVITY QUILT AIKO & YUKI

3-D ACTIVITY QUILT AIKO & YUKI

Fehn

$169.90

3-D ACTIVITY QUILT OCTOPUS

3-D ACTIVITY QUILT OCTOPUS

Fehn

$169.90

ACTIVITY BALL HAPPY DINO

ACTIVITY BALL HAPPY DINO

Fehn

$39.90

ACTIVITY BAT WITH RING

ACTIVITY BAT WITH RING

Fehn

$35.90

ACTIVITY BUTTERFLY

ACTIVITY BUTTERFLY

Fehn

$35.90

ACTIVITY COMFORTER FOX DELUXE

ACTIVITY COMFORTER FOX DELUXE

Fehn

$39.90

ACTIVITY COMFORTER HARE
Sold out

ACTIVITY COMFORTER HARE

Fehn

$29.90

ACTIVITY CUBE CHILDREN OF SEA

ACTIVITY CUBE CHILDREN OF SEA

Fehn

$35.90

Fehn

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Multi Award-Winning Ride-Ons

BEE RIDE-ON (L)
Sold out

BEE RIDE-ON (L)

Wheely Bug

$129.90

BEE RIDE-ON (S)
Sold out

BEE RIDE-ON (S)

Wheely Bug

$119.90

COW RIDE-ON (L)
Sold out

COW RIDE-ON (L)

Wheely Bug

$129.90

COW RIDE-ON (S)
Sold out

COW RIDE-ON (S)

Wheely Bug

$119.90

LADYBUG RIDE-ON (L)
Sold out

LADYBUG RIDE-ON (L)

Wheely Bug

$129.90

LADYBUG RIDE-ON (S)
Sold out

LADYBUG RIDE-ON (S)

Wheely Bug

$119.90

MOUSE RIDE-ON (L)

MOUSE RIDE-ON (L)

Wheely Bug

$129.90

MOUSE RIDE-ON (S)

MOUSE RIDE-ON (S)

Wheely Bug

$119.90

Collection

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Our Picks

BABY WALKER - ORCHARD

BABY WALKER - ORCHARD

PlanToys

$149.90

CONSTRUCTION VEHICLES

CONSTRUCTION VEHICLES

PlanToys

$29.90

GRAPHIC ANIMAL LETTER E

GRAPHIC ANIMAL LETTER E

Djeco

$3.90

MONSTERS

MONSTERS

Djeco

$6.90

DIY CRAFTS - LITTLE LION DREAMCATCHER

DIY CRAFTS - LITTLE LION DREAMCATCHER

Djeco

$22.90

TALES

TALES

Djeco

$24.90

BARBAROSSAS BOAT 54 PC SILHOUETTE PUZZLE

BARBAROSSAS BOAT 54 PC SILHOUETTE PUZZLE

Djeco

$24.90

1 TO 10 JUNGLE 54 PC PUZZLE

1 TO 10 JUNGLE 54 PC PUZZLE

Djeco

$29.90

MAKE A FACE STICKER KIT

MAKE A FACE STICKER KIT

Djeco

$14.90

BIG Power Worker Maxi Crane
Sale

BIG Power Worker Maxi Crane

BIG

$129.90 $104.00 20% off

CHAMELEON ART PUZZLE 150 PC

CHAMELEON ART PUZZLE 150 PC

Djeco

$29.90

ZIG N GO - 28 PCS
Sale

ZIG N GO - 28 PCS

Djeco

$59.90 $48.00 20% off

2024 Award Winning Toys from PlanToys

The results are in: This year, PlanToys have won an array of awards - shop the best of the best.

2024 Award Winning Toys from PlanToys

The results are in: This year, PlanToys have won an array of awards - shop the best of the best.

DANCING ALLIGATOR

DANCING ALLIGATOR

$39.90
VICTORIAN DOLLHOUSE

VICTORIAN DOLLHOUSE

$449.00 $359.50

WAUTOMOBILE-BLUE

WAUTOMOBILE-BLUE

$25.90
MINI GOLF FULL SET

MINI GOLF FULL SET

$49.90
DANCING ALLIGATOR

DANCING ALLIGATOR

$39.90
VICTORIAN DOLLHOUSE

VICTORIAN DOLLHOUSE

$449.00 $359.50

WAUTOMOBILE-BLUE

WAUTOMOBILE-BLUE

$25.90
MINI GOLF FULL SET

MINI GOLF FULL SET

$49.90

50 years of Bobby Cars.

The BIG Bobby Car Neo is revolutionary in its shape and unbeatable in terms of quality. It is made from environmentally friendly and durable plastic in the modern BIG factory in Germany.

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Learning through play from the start.

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“The Better Toy Store stocks only good quality products that are suitable for young children. This will always be my choice store when shopping for my tiny loved ones.”

– Dino D.

“This is a wonderful place to shop. It has the best selection of toys available in Singapore both in terms of quality and variety and they are invitingly laid out and presented.”

– Vikas G.

“The Better Toy store has wonderfully magical toys for children and the service is absolutely outstanding! Friendly and caring staff that go the extra mile to help you find the perfect gift!”

– SF

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans